Roman Braun on the art of business and communication

As you may know, Pat and I both look back on long careers in the areas of brand communication, digital marketing and advertising. Up to now, we have frequently written about topics related to personal development.

Starting today, we are broadening the spectrum to include matters related to business and business coaching – e.g.  leadership and organizational creativity (to name a few). In doing so, we would like to share our experience and expertise, as well as those of qualified and inspiring guest bloggers.

We are very pleased and honored that Roman Braun is kicking off with the first article in this domain. In this blog post you’ll hear what he has to say about the art of business and communication. In German. Enjoy!


Was gute Unternehmensplanung mit Kunst zu tun hat

Ein Reporter stellt dem Hundertjährigen die unvermeidliche Frage:
“Worauf führen Sie Ihr langes Leben zurück?”
“Das kann ich noch nicht sagen”, meint der Greis, “ich verhandle noch mit zwei Frühstücksflockenfirmen und einem Fruchtsaftfabrikanten.”

Werbung ist ein fester Bestandteil unserer Kultur, weil

Erfolg = Leistung x Kommunikation²

Es ist zu wenig gut zu sein in dem, was Du machst, Du musst es die Menschheit auch wissen lassen.

Trotzdem ist in Krisenzeiten der erste Impuls, in der Werbung zu sparen. Henry Ford, der erste Held des Industriezeitalters, hatte eine klare Position zur Werbung:
Wer aufhört zu werben, um Geld zu sparen, kann ebenso seine Uhr anhalten, um Zeit zu sparen.

Also sehen wir uns die Ausgangssituation an

Die Ansprüche der Klienten sind klar:

Die Umsetzung soll zwar originell sein,
darf aber weder zu infantil sein

noch zu plump

Das erhöht auch den Stresslevel in der internen Kommunikation:

Aber wenn es gelingt, kann etwas großartiges daraus werden:

Gute Unternehmensplanung, plant Kunstwerke wie dieses!

Zur guten Unternehmensplanung nochmal

Henry Ford

Henry Ford

Wenn Sie einen Dollar in ihr Unternehmen stecken wollen,
so müssen Sie einen weiteren bereithalten,
um das bekannt zu machen.


Roman BraunDer Autor:

Roman Braun, Bestseller-Autor, langjährige Erfahrung als Business- und Mental-Coach in Wirtschaft, Politik und Sport; Direktor von Trinergy International (“Europas Nr. 1 für akademisches Coaching und NLP”), leitet seit über zehn Jahren Coaching-Ausbildungen. Zu seinen Kunden zählen neben Organisationen wie IBM, Philips, Beiersdorf, Agip, Mobil, Opel und UNIDO auch Weltcupsieger und Weltmeister.

Weiterführende Links:


14 responses to “Roman Braun on the art of business and communication

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